Resources for top-notch social media marketing

Managing the demand for social media interaction and content creation 

social-media-mobile-icons-snapchat-facebook-instagram-ss-800x450-3-800x450As the world continues to connect online and more audiences expect interaction from their favorite brands, social media managers must utilize these resources to maximize their social presence.

Scheduling Software


Social media managers’ strongest ally is their scheduling software. Sites such as Hootsuite or TweetDeck allow PR practitioners to visually layout and schedule posts on social media platforms in one location.

Beyond scheduling, these also allow managers to follow specific topics or hashtags pertaining to their brand. They can then stay on top of the conversation because the information is all in one place.

Another great aspect of scheduling software is that it gives PR practitioners the opportunity to directly communicate with people talking about their brand. If tweets and post are scheduled, communicators can spend their time responding quickly to comments and increasing two-way communication with their audiences.

Different pre-scheduling software includes:

  • https://www.google.com/search?q=hootsuite&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiz-Z2U1fTRAhUL2GMKHbB5CFkQ_AUICigD&biw=1199&bih=477#imgrc=qkIFnORC-pywAM:Hootsuite
  • TweetDeck
  • Postcorn
  • Later Bro
  • CoTweet
  • Twaitter
  • Future Tweets
  • Tweetsqueue
  • Dynamic Tweets
  • Taweet
  • Tweet-U-Later
  • TweetSched
  • Twuffer

For more information on the list above, visit 11 Free Services for Scheduling Social Media Updates.

Compelling Stories


In order to have a strong presence on social media, it is necessary to write compelling stories. These can be presented as a blog, video or even 2015_03_17-storytelling-for-startupspicture. However, they must be done well with attention to detail and relate back to the company’s mission.

According to Postcorn, “We have to harness the power of social networks, not just to ‘share’ content, but to ‘tell it’, and to ‘narrate’ the brand. Don’t take social media platforms as ANOTHER distribution channel, but rather as a conversation channel, a transmission of experiences, feelings, values, dreams, failures, successes, truths, etc.”

Write stories that relate to your campaign or brand message. However, make sure it will stick with your target audience.

Currency on social media is the number of shares, not likes. Therefore, write compelling stories that people want to share with their own followers. This, in turn, will spread the voice of your brand and presence on social platforms.

Utilizing Keywords


When formulating a tweet or post, create tweets that are short, cohesive and utilize keywords.

how-to-find-keywords-for-seoMore people are starting to use social media networks as a search engine to find businesses they need.  According to Kissmetric’s Blog on How to Use Keywords on Your Social Networks, “Smart keywords choices and placement will give you a better chance of moving up on a social media search page.”

Once the keywords are determined, they should be included in captions, hashtags and headlines to ensure the best Search Engine Optimization, or SEO.

An excellent tool for determining and analyzing keywords is SocialMention. This site allows you to select a word or hashtag that you would like to follow and ensure your company is succeeding in using SEO.

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